Payment & Shipping Terms:
|Volume:||38CBM||Material:||114mm Galvanized Steel Pipe+LLDPE Plastic|
|Size:||1050*1050*675cm||Color:||Customization Is Acceptable|
|Production Time:||10-15 Working Days After 50% Deposit Received||Warranty Period:||1 Year For Plastic Parts,3 Years For Steel Parts|
preschool outdoor playground equipment,
toddler outdoor play equipment
King kong style with high hight galvanized steel pipe outdoor playground with gorgeous colors TQ-JG1290
As we all know, in addition to good design concepts, perfect theme packaging and landscaping, reasonable equipment selection and matching hardware facilities, the construction of operational software systems is also one of the decisive factors for the success of the theme park. So, how to successfully complete the marketing of the theme amusement park, so that it brings unexpected benefits? After in-depth research and practical experience, we introduce you to the following eight strategies to help you successfully improve the marketing strategy of the theme park.
First, the success of marketing strategy planning
After the large-scale construction, the competition of the theme amusement park has presented a very fierce situation. To create a unique image, build popularity, attract more tourists, and stand out from the competition, we must have a complete and unique marketing strategy plan.
To plan the marketing strategy in a comprehensive manner, it is necessary to consider the problems in the operation of the theme amusement park. For example, the difference between the light season and the peak season - how to win the competition in the peak season, and strive for more market share; what measures should be taken in the off-season to reduce the idleness of equipment and increase operating income. We remind you that the choice of advertising media should be as close as possible to the interest orientation of the consumer group. The planning of marketing activities should be rich and unique. These are all things that should be fully considered in marketing strategy planning.
Second, the advertising plan is perfected
Advertising is the first line of marketing promotion. Almost all the theme parks will make an overall publicity plan every year, and there is a corresponding advertising budget.
Advertising, including the production of themed image commercials, TV commercials, newspaper advertisements, radio advertisements, magazine advertisements, TV subtitle advertisements, electronic billboard advertisements, public transportation advertisements and online advertisements. In the annual advertising plan, it is necessary to make the most effective combination and use of various advertising forms, and evaluate and analyze the effectiveness of advertising, as the basis for the adjustment of the next (season) annual advertising plan.
Third, the festival promotion activities are enriched
Festival promotions are common in department stores, large shopping malls or large shopping centers. The theme park can also be cited in marketing, because festivals are the best time for a family trip. We learned that from the perspective of the consumption structure of tourists, tickets account for about 50%, and other consumption accounts for about 50%. Grasping festivals to promote goods or tickets, it can also drive the consumption of goods and restaurants outside the tickets. A variety of festival promotions will bring more benefits to the theme park.
We remind you that when planning festival promotions, we will plan special festivals and gardens according to different festivals. It is worth mentioning that Christmas, Valentine's Day, Halloween and other Western festivals are being used more and more in the theme park's event planning, and this business atmosphere has brought more people and should be valued.
Fourth, marketing business development
Although the theme parks often have joint marketing with travel agencies, they should also open their own marketing channels to do business marketing and development. The theme amusement park is a unique tourism product, which can be easily packaged or combined with other industry formats to make its marketing business more extensive and marketing channels more accessible. For example, it can form alliances with railway bureaus and airlines to form a theme tour. It can also be combined with shopping mall to enable customers to get coupons for the theme parks when they purchase goods. The wonderful pictures of the theme park can also be widely spread in the shopping mall; it can also be combined with the beverage company to make the characteristics of its products spread again through the marketing channels of beverages.
We remind you that if the theme park has developed to a certain scale, has a high quality and a good corporate image, it already has an intangible asset. It should make good use of this intangible asset and combine it with other industries and formats. To do the development of related businesses, on the one hand, it can shape image advertisements for the company, on the other hand, it can also develop related derivative products.
V. Comprehensive promotion of promotional materials
For promotional and promotional purposes, the theme parks will usually print the corresponding promotional materials, mail them to potential customers or hang them inside and outside the park. Event posters, direct investment magazines, event competition registration badges, kanban production, park POP production, subtitle advertisement writing, and day program schedules are all the information or ideas to be conveyed by the theme parks. And the advertising medium of the customer.
The publicity materials can be infiltrated into every aspect of daily operation. We remind you that, for example, the provided tour guide map contains all the amusement ride facilities of the theme park. It not only helps visitors to have a clearer understanding and understanding of the theme park when they are playing, but also can be taken back by tourists to play a free publicity role. In addition, the VI visual communication system of the theme park itself should be fully embedded throughout the park and all publicity information so that visitors can feel it everywhere.
6. Travel card and membership card promotion
At present, the trend of leisure and holiday tourism is growing. Related corporate and travel companies have begun issuing travel discount cards. Even some theme parks or leisure industries also issue their own membership cards. These discount cards or membership cards are not only an intangible currency circulating in the market, but also a promotional medium for marketing and promotion company products. However, we remind you that it is important to emphasize that the issuance of travel coupons or membership cards must give cardholders or consumers a feeling of value for money. Otherwise, it will be counterproductive and undermine the image of the company.
Seven, off-season discount promotion
The leisure industry, especially the amusement park-type industry, is affected by the weather and seasonal climate. In the theme park, when the passenger flow is low and the equipment utilization rate is not high, the ticket discount strategy can be implemented to attract tourists. Visitors are attracted to the theme park because of the discounted price of the ticket. The consumption of food, entertainment or purchase of tourist goods may not be reduced. This is another marketing strategy to stimulate tourists' desire for consumption.
We have learned that a large number of facts have proved that the off-season ticket discount promotion strategy can effectively alleviate the decline in turnover in the off-season.
8. Joint marketing with other branded goods
In the front, we have already talked about the fact that if the theme park itself reaches a certain scale, characteristics, quality and image, it has already possessed intangible assets. It can consider joint marketing with related industries to achieve a win-win and win-win effect. . What we need to remind you is that these alliance products should have a positive image, and their image and the amusement park image can complement each other. When the two are combined, they can play a role of mutual promotion and promotion, so that the union will make sense.
|Measurements (mm)||1050*1050*675CM (L*W*H)|
|Safety Area (mm)||1350*1350(L*W)|
|Modules||Roofs, slides, plastic panels, stairs, decks, tubes and posts, climbing.|
|Material||A. Plastic parts: Imported LLDPE|
|B. Post: National standard galvanized steel pipe|
|C. Metals: Galvanized|
|D. Deck, stair, bridge: Steel with plastic covered|
|E. Fasteners: 304 stainless|
|(Different material is available at your demand. )|
|e.Color is not easy to fade|
|Installation||2 day (2 persons)|
|Falling Height (mm)||2200|
|Age Range||3--12 age|
|Apply to||Amusement park, kindergarten, preschool, residential area.|
|Packing||Standard export packing|
|Plastic parts: Bubble bag and pp film;|
|Iron parts: Cotton and pp film|
|Use Life||7-10 years|
|Remark||1.Please check the screws and other catchers regularly to assure the firm structure.|
|2.Please make sure that all the kids play with adult supervision.|
|3.Blunt objects and acid corrosive liquor are forbidden.|
Contact Person: Lisa