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From 2008 to 2014, under the situation that the children's industry, especially the children's play industry, is booming, the children's vocational experience center, which is dominated by first-tier and second-tier cities, has risen rapidly with the upsurge. But at the same time, the problems facing the industry are also highlighted by the nationwide viral replication of the venue. We have learned that at present, the Children's Vocational Experience Museum is located in large and small cities in China. Take the first-tier cities of Beijing and Shanghai as an example. At the same time, there have been simultaneous operations of six children's vocational experience halls in one city. After the consolidation and industry elimination, the current In the first-tier cities, there are still several experience halls operating at the same time and forming a competitive situation.

It is understood that the current homogenization of the venue planning and construction is serious, and the product and operation model are similar, there is no innovation, only to quickly build the market, not to consider the follow-up of later competitors, how to upgrade themselves after entering the market, etc. As a result, the format gradually entered a dead end, and investors were frustrated. In this regard, the industry can not help but ask questions, is the Children's Vocational Experience Hall worth investing?

According to the analysis of the case planning organization of the well-known children's professional experience museum in China, in the next ten years, the comprehensive and diversified children's professional experience will become the main industry of the children's business. The investment direction is absolutely not wrong, but at present, the domestic profession in children The following problems still exist in the development of the experience hall industry.

First, the lack of ability to plan operations management. Domestic domestic brands have been too much emulated in the operation and management mode of foreign venues, but they have not analyzed their own characteristics and domestic conditions, as well as the psychological factors of domestic consumers. There are obvious deficiencies in project configuration, operational capability, brand management and industry experience. There is no lasting attraction to attract souls.

Second, the location of the site is not realistic. We have learned that at present, many second- and third-tier city investors do not understand the characteristics of this particular child's business operations. They blindly think that the city's core crowds will have a good passenger flow. In fact, this format is not a traditional commercial retail. It is necessary to understand this format. Speciality can be used for accurate judgment and site selection.

Third, the low entry rate from Monday to Friday has not been resolved. Most venues are difficult to have passengers from Monday to Friday during the semester of non-holidays and winter and summer vacations. However, the operation of the venues in the case of low passenger flow is actually a situation in which they can't make ends meet.

Fourth, the hardware construction has not grasped the key points. Many venues have not allocated a reasonable amount of investment funds, and a large proportion of them are spent on the decoration of the venues. However, for the equipment that really needs to be experienced for children, it is indeed simple and simple, and there is no consumer object that respects their products, that is, children and parents. Most of the equipment experience is sticky and low, the children come to the venue mainly to experience the content, luxury decoration can only attract children's attention. Serious and unreasonable investment ratios have made it difficult for the late operators to upgrade. After the competitors enter the market, their confidence is lacking.

5. Investors are not accurate in the future development of the venue. The planning direction of the venue does not coincide with the investment target direction of the investors. There are many purposes for investing in the Children's Vocational Experience Hall, but the construction plan and these objectives have not been carefully analyzed and detailed. For example, some investors build stadiums to build a children's commercial complex. Some investors are trying to create hotspots to revitalize their own commercial real estate projects. Some investors are trying to build chain brands and even listings. There are a lot of investment mentalities, not listed here, but most of the venues are designed to simply copy other homes, and there are few precise planning layouts based on their own purposes.

6. Disadvantages of labor-intensive operations in the museum. Many children's professional experience halls that have been opened have the drawbacks of labor-intensive business management mode, and this is also a fatal problem. How to configure the number of counselors, how to manage and manage the wisdom of the operation planners.

We remind you that the above points are just some of the common problems in the operation of children's professional experience. Through further deep exploration, we will find that there are still many problems to be solved in order to invest in a profitable children's industry. Planning and product development are the key.