Galvanized steel pipe small size non-toxic castle style outdoor playground for kids TQ-ZR125B

Galvanized steel pipe small size non-toxic castle style outdoor playground for kids TQ-ZR125B

Recently, we learned that Shanghai Disneyland will open in June this year, which has caused a enthusiasm. In fact, as early as the 1990s, China had set off a “hot theme park”, and the theme park has become an inseparable part of the amusement industry. However, in many domestic theme park projects, the business performance is not satisfactory. About 70% of the theme parks are in a state of loss, and 20% are in a state of balance of payments. Only 10% of the real profitable ones. So, what is the reason that many theme parks in China do not make money? At the same time, in such a tough situation, how should theme parks be transformed to achieve long-term operation and long-term profitability?
According to relevant data, at present, 30% of every 100 yuan increase in urban residents' income is for material consumption, 30% for savings, and 40% for spiritual and cultural consumption. In this context, but can the digestive power of urban residents simultaneously meet the increasing speed of theme parks? This is a problem that investors should ponder. The population of second- and third-tier cities is limited, but the theme parks are not attractive if they are not invested in a certain scale, but the investment is too large and requires a large-area market with dense population and large flow. Therefore, after such a theme park attracts the first batch of “watching” tourists, it is difficult for visitors to come back for the second time.

Why don't most of China's theme parks make money?

The profit model is the key: not making money because most theme parks do not have a good profit model. The most crucial factor for the success of the theme park is whether the project can meet consumer expectations. The attractiveness of the project determines the duration of the consumer's stay, and the length of stay determines the amount of consumption. Although China's population base is large, it seems that there is no problem in terms of passenger flow. However, due to the characteristics of the operation mode of China's scenic spots, it is based on ticket revenue as the main income, and the profit model is too single, so it cannot be developed. We remind investors that if the theme park wants to develop effectively, it is not enough to rely solely on ticket revenue. Resources such as catering, accommodation, shopping, entertainment, and children's play should be integrated, such as through children's play projects. The development of the surrounding industries, from the children's industry to the adult's shopping and entertainment industry, etc., only to grasp the depth of these systems, in order to enable the park to improve profitability. (

Operation is a big problem: the theme park is actually a high-demand business format, and the requirements for the team, value chain, process management, interaction management, experience promotion, customer management and other aspects are very high. But we lack products that are both satisfying and adaptable. Many domestic theme parks not only need to have content characteristics, but also require experience in design, dynamic design, product presentation, interaction with consumers, and control of the influence of the crowd. This is why many theme parks look similar but can't be done. Because I have not learned the essence, I can't grasp the rules of the business, and I don't have the corresponding talent and model operation experience. We learned that the theme park's "333", that is, replacing 30% of rides and content every three years, is not ideal in China. In fact, the technical level, rides and so on are not problems, the cost is not high, but the park does not make money to determine that it can not expect to replace facilities, requiring service personnel to provide a good environment. If you can't do this, you won't be able to increase the appeal of the theme park. This is the current "bad cycle" of many theme parks in China.
We have learned that at present, China has entered a new era of development of a large-scale theme park and is developing towards a high-speed and healthy road. The future theme park will gradually become the main consumer of leisure and entertainment. Therefore, through the correct management of the amusement industry With the operation, the theme park will stand out and achieve profitability.