Amusement Park Rope Climbing Structure Playground Equipment For Kids KP-PW035

Galvanized steel pipe triangular shape rope playground for amusement park KP-PW035

Today, with the rapid development of new amusement parks, various large, medium and small playgrounds have sprung up, how many new and old playgrounds should coexist, and what kind of development path should they take? This is a problem that many playground operators are confused about. China's amusement equipment, the information network has learned that the current amusement park market is not saturated, but to stand out from the crowd, it is necessary to achieve differentiated development.
Amusement park has become a profiteering industry
According to our data, according to the data of a playground in a mother and baby store, a 300-square-meter playground, according to the high-end decoration and matching, the cost of the investment is 400,000 yuan, but the playground is the lowest in a month. The turnover can reach more than 100,000 yuan, more than 1 million yuan a year. In the end, the children's playground is actually a profiteering industry. A playground of more than 1,000 square meters can easily exceed one million yuan in one month.
Surrounding industry management brings a lot of passenger flow to the mall
However, as the homogenization operation becomes more and more serious, the consciousness of the operators is gradually changing. Differentiated, personalized, experiential shopping and service awareness have become the most frequent nouns, and they are injected into the operation of commercial complexes. . We remind you that the biggest problem now is how to do it. Everyone is using their own advantages and characteristics to carry out differentiated competition and special operations.
We have learned that many restaurants near the children's play area have more traffic than other areas, and it is precisely because of this that many businesses are happy to take a share. Many children's amusement parks are next to the food. A street, a lot of parents with children to play, of course, choose to solve the problem of eating here.
It must be said that the traditional family leisure gathering place is mainly an open-air park, but the shopping mall is gradually changing the family weekend holiday with its one-stop consumption of children, the unimpeded experience environment and more and more experience styles that attract children's interest. Going there, and already let the business see the magnetic field effect brought by the children's business.
Take the road of differentiation and segment customer needs
At present, there are no less than hundreds of well-known brand enterprises in China, and 31 listed companies in the children's consumer industry have shown an upward trend year by year. In the channel, children's formats have entered the shopping center and become the main business form after department stores, hypermarkets, cinemas and restaurants. Some shopping malls will even open 15%-25% of the operating area for children's entertainment. In fact, the proportion of shopping malls in the shopping malls is in order to avoid homogenization competition in shopping centers.
The first thing to think about in a complex is how to make the project distinctive and bright, and find the core selling points that can attract businesses and customers. Nowadays, consumers have changed from the most basic shopping needs to emotional experiences. The environment creation and experience functions have gradually become the key to comprehensive competitive differentiation. Therefore, from the perspective of specific operations, the expansion of surrounding industries and the opening of customer demand loops have formed A complete consumer industry chain is the only way to win the market.
In this regard, experts said that for the moment, the children's business format of the shopping center must achieve differentiated operations. For example, the first is to be subdivided in positioning. Whether the playground is for boys or girls, is it for 0-3 years old or 3-6 years old, instead of targeting all children in general; second, there must be differences in service. The amusement toys provided by the park must allow children to play very embarrassedly and are willing to come again next time. Third, in order to avoid homogenization, the business ideas must be opened and the cross-border management must be learned. We remind the majority of playground operators not to limit the playground to play. If children can make friends in the playground or learn relevant knowledge, parents will be more willing to pay. Find ways to match local market consumption and make something special to attract the market.