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Every holiday, the theme park attractions become the first choice for most people. The more the theme and the creative park, the more attractive the tourists. In the blink of an eye, Wuyi is coming, and many tourists from Disneyland in Shanghai are looking forward to it. It is not difficult to see that Chinese-style theme parks are quietly changing.
We have learned that at present, Chinese-style theme parks are in various pinch environments. According to the "2016-2020 China Theme Park Market Investment Analysis and Forecast Report", we show that from the moment China joined the WTO, our tourism industry It began direct competition with foreign rivals, from allowing foreign investment in our travel agencies to foreign tourist groups to invest in our tourist attractions. Faced with the invasion of so many forms of theme parks, the international high-end amusement brands have made great strides, and Chinese-style theme parks are in dire straits. According to the zero survey statistics, after several times of bankruptcy in the past 30 years, there are still nearly 3,000 theme parks in the country, 70% of which are at a loss, 20% are flat, and only about 10% are profitable. and
Nowadays, various theme parks have been upgraded, and efforts have been made to create an environment that is refreshing to people. However, the construction of theme parks in China still faces various problems. We have analyzed this phenomenon before.
In fact, the main problems facing the construction of theme parks in China are manifested in three aspects. First, the lack of innovation in the planning and design of the park, lack of 'themes' and activities 'features'; second, the project construction is not refined, the project can not reach the planning and design Requirements; third, the use of modern technology is less. Theme parks without the support of modern science and technology, subjective expressions and recreational functions are greatly limited, thus reducing the direction and proportion of the theme park selection.
It is worth mentioning that the theme park is a leisure and entertainment industry. It has high requirements for cultural creativity and industrial operation capability. Product positioning, cultural connotation, core products and comprehensive operations are indispensable. However, at present, a large part of the theme parks we have seen are counterfeit, lacking intrinsic cultural themes and ideas. The “Chinese-style theme parks” are faced with how to upgrade and highlight the encirclement, find a place in the brutal competition, etc. problem.
According to relevant data, in the past five years, leading enterprises in domestic theme parks have started brand expansion and extension. Throughout 2015, 21 theme parks have been opened in China, and another 20 are under construction. This shows that domestic theme park construction Is setting off a new climax. However, China tour, music equipment information - network reminder, the construction of theme parks, to abandon the local thinking, do not think that you can get good things with money. After all, there is no culture and nothing at all.
After all, the "Chinese-style theme park" should be highlighted. On the one hand, it must constantly enrich the cultural connotation, so that the tourism products can be continuously improved, enriched and updated, so as to maintain the freshness of tourists forever, the life cycle can be extended, and the creation is better. Social and economic benefits; on the other hand, we must strengthen the innovation of theme parks, including concept innovation, product innovation, innovation in marketing methods, and innovation in business models.
At present, the “Chinese-style theme park” will present the following development trends in the future. On the one hand, as the industrial development matures, the future scope of the theme park industry will continue to expand, and the product form and concept will continue to change and extend; With the rise of China's economy and the acceleration of urbanization, the theme park, a new type of tourism and leisure products, will gradually become the main consumer of leisure and entertainment. Therefore, in order to make the "Chinese-style theme park" break through the achievements of classics in the predicament, creativity and innovation are indispensable.