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Over the years, large-scale themed China has blossomed in China, Disney opened in Shanghai, the world's second largest theme park, Universal Studios, settled in Beijing, and the third largest theme park, Paramount, is expected to settle in Shenzhen... China's urbanization is increasingly coming The deeper the theme park is.
American scholar Michel Deer named the new urbanization form "a city as a theme park." Traditional urbanization is represented by New York and Chicago, and “city as a theme park” is represented by Los Angeles and Orlando. The former is urbanization dominated by industrialization and financialization, while the latter is shifting to new urbanization in the form of leisure cities, entertainment cities and dream cities. At present, China is moving from an industrial society to an urban society, an entertainment society, and a consumer society. Dealing with the relationship between “the theme park” and urbanization, and creating a “park economy” Chinese model is of great significance for promoting urban renewal and transformation.
It is understood that in the last century, China has three wave of investment in theme parks, but more than two-thirds of them cannot recover their investment. The lessons are very profound.
Since 2000, China’s theme parks have ushered in the fourth attack. In 2015 alone, 21 theme parks were opened, and another 20 were under construction. The development of theme parks represented by OCT, Huaqiang Fante, Changlong and Wanda gradually formed branding, large investment, multi-echelon, chain, Grouped operation pattern. It is predicted that China will overtake the United States in 2020 and become the world's largest theme park market. By then, the number of visitors will reach 221 million, twice as much as in 2015.
Unlike the previous three craze, the fourth theme park investment fever is not only the development and construction scale is greater, the brand replication ability is stronger, the theme type and location distribution are more diverse, the cultural reproduction and industrial clusters are continuously improved, and the theme park The investment construction has become the "acceleration engine" of urbanization. To some extent, it can be said that the “park economy” that is accompanied by rapid urbanization is presenting a unique “Chinese model”.
However, there are also some problems and challenges in the development of China's “park city”:
First of all, it is homogenization. "Homogeneity" is not only the main reason for the investment in the previous wave of theme parks, but also the culprit of the current urban space. Most large-scale theme parks claim to create "China's Disney", but the model of foreign style, lack of unique theme packaging and "bare metal operation" (direct import of large-scale amusement facilities from abroad, or even rough copy) will inevitably lead to recession. Many cities in the construction of large-scale theme parks, blindly on the project without deepening the local economic and social background and cultural characteristics, these "theft of dream space"-style urbanization always have a wake-up time.
Second, rough. Many theme parks and urban developments do not advocate creation, but prefer to copy, and gaudy architecture has become a new landscape in many cities. This type of building has the distinction between China and the West. The Western style is represented by the "European style" and the Chinese style is based on the pursuit of Feng Shui. Both of them have given birth to surreal buildings, making the "Disneyization" and stage-style buildings that pass through time and space become popular. The reason is not to understand the construction background of other countries' buildings, not to understand the cultural connotations of other countries, but only from the appearance and image, it is inevitable to bring "singularly strange" aesthetic distortion.
The third is property. “Park + Real Estate” has become a mainstream model for the development of many theme parks. In order to control the development of real estate in the name of tourism development, the state and local authorities have introduced various rules and regulations. How to grasp the "reasonable degree" of theme park development, deal with the problem of land resource utilization and its external benefits, and avoid the theme park becoming a victim of capital gains. It is a problem that the theme park development has to consider in the new situation.
Under the new historical conditions, the development of “park economy” needs a higher and more broad vision. It needs to change from simple park development to deepening the integration of tourism and urban and regional development, which in turn will drive the transformation of regional economy and upgrade.
First, promote the “Gang→Garden→City→Base” mode. Take a dinosaur park as an example, the space expansion and integration of “Chinese Dinosaur Museum (30 acres) → Changzhou Dinosaur Park (590 acres) → Universal Dinosaur City (4500 acres) → Creative Industry Base (12,000 acres)” brings tourism space And the continuous production and superposition of urban space, forming the evolution path of the Chinese “park city”. It has transformed the theme park from a single independent attraction into a large-scale tourism complex and urban industrial community, and is becoming the leading development model for domestic theme parks. (
Second, the “park economy” will drive the transformation of cities with scarce tourism resources. For those cities where monopolistic tourism resources are relatively scarce, such as Nanchang in Jiangxi and Wuhu in Anhui, the paradise economy can be an important catalyst for promoting economic restructuring and upgrading. At the same time, the relevant theme parks are usually located in the urban-rural junction and can serve as pioneers in urbanization and economic development. To this end, the development and construction of theme parks should take care of promoting land use, supply and demand and investment value-added in the surrounding areas.