Mixed Style Kids Outdoor Playground Equipment For Shopping Center TQ-HD104-2

Mixed style with varied colors blended galvanized steel pipe outdoor playground for amusement TQ-HD104-2

Many start-up amusement equipment operators encounter such problems when they run indoor children's indoor amusement equipment. They feel at a loss and feel that they are not as simple as originally thought. However, the business of other users has sprung up, because many operators have caused many misunderstandings in the operation process. Below, we will take stock of some of the major misunderstandings that are easy to appear in the operation of the children's playground for your reference.
(1) It is considered that the business is the area, blindly expanding the business area, but lacking the correct layout plan.
Nowadays, the playground is getting bigger and bigger, and hundreds or even thousands of square meters are frozen. The important reason is that the operators of the playgrounds have no way to expand their area, and there seems to be no other way to make themselves stand out from the competition of other playgrounds. come out. However, after the expansion of the area, due to the lack of reasonable layout planning, excessive waste corners are generated, resulting in lower efficiency and economic benefits. Therefore, after choosing a large business area, if the “big” image is more powerful than the performance loss caused by the reduction in the efficiency of the passenger flow, it is earned, and vice versa.
Therefore, we should be aware that expanding the business area is an option, but we must carry out reasonable layout of the plan with the help of professional design companies, give full play to the space and facade, and improve the efficiency. This kind of expansion is the expansion of power, or it is bloated.
(2) Member policy is just a blind purchase card discount, simple and rude lack of customer viscosity
The implementation of the membership policy is a very good solution to improve the viscosity of customers, but because of the limited understanding and mastery of member technology, there is currently no successful membership system operation in children's playgrounds. First of all, an excellent membership system should have an excellent member information base. This member information base can classify customers well by designing the member information content. By differentiated marketing and operation of different categories of customers, the operators provide nearly tailor-made services to the target customer base, greatly enhancing the customer's consumption experience, thereby greatly enhancing the customer's reputation, thereby generating loyalty and improvement. Customer stickiness.
We remind you that even if you do the above, it is the initial stage of membership operation. Of course, this is the initial stage, and the enterprises that have achieved it are few and far between. The mid-level level of member operation is to improve the customer's dependence on the amusement system by tracking the consumption of members, adjusting the existing operating modes and solutions, and thus achieving the transition to lifelong consumption (before 12 years old). .
In addition, the advanced level of member operation is reflected in the analysis of member big data, which can clearly judge the trend of customer demand development, anticipate in advance, act in advance, and become a leading company leading customers and leading the industry, which requires higher The operational capabilities and experience of the order.
(3) Concealed project wiring, regardless of future equipment renewal requirements, affecting marketing effects
When the construction of the playground is completed, few operators will pay attention to leaving an accurate concealed construction drawing, and of course, there is no wiring reservation in the design. As a result, if the device is updated, only the device similar to the original device can be updated, which inevitably reduces the marketing effect and the customer experience effect brought by the amusement park device update. Therefore, we remind you that in the design of the playground, the operator must proceed from the convenience of future equipment renewal, or invest a part of the cost to make wiring renovation reservations. This part of the investment is very worthwhile, and the future equipment renovation does not need to be closed. It is possible to carry out any specification and power demand transformation, which will save a lot of cost and new equipment becomes the highlight of stage marketing, and become a good reason for gathering customers.
(4) The content of the amusement is single, focusing only on simple play, lack of competition differentiation
At present, most of the domestic playgrounds are basically "silly play" playgrounds, in which the cultural and social characteristics are very few. And it's not hard to notice that the leading players in the world such as “Disneyland” and “Casania” are leading the way because of the introduction of culture and sociality into the amusement. But combining culture, society and play is a very broad topic.
It can be seen that connecting with a well-known cultural image of a child is a very effective way to separate the children's playground from the competitors and quickly increase the popularity. More importantly, the social nature carried out by deepening the cultural image. And personality, and let children in the process of play, novelty, happiness, subtle feelings, this difference will make competitors unable to catch up, while giving children customers the most perfect experience. We remind you that a deeper exploration in this area will surely become the fundamental path for the long-term success of children's play enterprises.