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How should the playground operate?

With the continuous improvement of people's living standards, people's pursuit of high-quality life needs are increasingly high. Amusement equipment is a kind of adjustment product for our lives. It has unlimited potential, whether it is adult amusement equipment or children's amusement equipment. Today, a beautiful life has a broad space for development. Of course, any industry, any very good project, there must be successes and losers, but there are differences in probability. There are many operators of amusement equipment in the business process, and there are operational bottlenecks, especially products. After a period of operation, it is difficult to attract the interest of customers, and there is no good business ideas, resulting in frustration in business. China Amusement Equipment Information Network combines a case study to define the operation of the amusement management project as a systematic project, which is based on the premise of grasping the market trend and paying attention to the latest market dynamics, and aiming at improving the positioning of various products as the core goal, with innovative combination. The system innovation project formed by the means of changing the environment and changing the hardware facilities.

One: grasp the market trend and clarify the product direction

Based on the research of market demand, through extensive investigation and statistical analysis of the consumption situation of amusements in a certain region, and the results and laws, the characteristics of market demand are summarized, and the indoor and outdoor amusement projects that are most favored by tourists in the market are clarified. This forms the first step in an innovative project and provides the most powerful guidance for the direction of innovation.

Second: innovative combination method to create new products

In the amusement industry, especially in the specific means of experiential project innovation, the innovation of the combination method is a method with lower cost and easier implementation. This includes both internal combinations of different rides, as well as a combination of water play and land play projects, which are combined to form new leisure and entertainment experiences, but this combination is not only novel, peculiar, comfortable, but also functional. The functional area is properly allocated.

Three: change the overall environment and create a new atmosphere

The environmental atmosphere has an important influence on the attraction of leisure and entertainment projects. The problem of environmental atmosphere generally includes two aspects: First, the environment is relatively old. For some indoor leisure and entertainment projects that have been used for a long time, the environment tends to be aging and old, and the overall atmosphere is gray. Many playgrounds with long operating hours have such problems, and innovation can be achieved by updating the environment. For indoor amusement equipment that has a long service life and aging on the ground, walls and glass, it can be replaced by floor tile replacement, wall painting, relocation of rest seats around the playground, and redesign of the free space in the playground. Enhance the overall environment, create a new atmosphere of play, and achieve an overall update of the playground. Second, the atmosphere is relatively monotonous. Many leisure and entertainment venues do not focus on the overall environment, which is relatively monotonous. It can be combined with the characteristics of the project to create a unique environment and make people feel immersive.

Four: Strengthen the participation of tourists, innovative experience

Participation and experience are the core features of leisure and entertainment projects. In terms of the innovation of amusement projects, for some types of tourists with weak participation, the attraction of tourists can be enhanced and the experience of innovation can be continuously improved to enhance the attractiveness of leisure and entertainment projects.

Five: update hardware facilities and lead the trend project

For some recreational and recreational entertainment projects with short life cycle, the elimination of hardware facilities is relatively fast, which requires constant updating of equipment. And the equipment update is not only the old ones, but also the trend, and constantly introduce new entertainment facilities--this is also an innovative idea for indoor leisure and entertainment projects. However, updating hardware facilities requires an increase in investment, and this innovation must be based on scientific analysis and prediction of the profitability of new equipment.