Amusement equipment management may wish to refer to the Disney model

How can the operation of amusement equipment be done well? As the saying goes, "Three people must have our teacher." We might as well learn lessons from the successful models in the industry, then Disneyland is undoubtedly a very good reference. The profit model of the world theme parks represented by Disneyland may help to correct our business philosophy, and find out from it the operating mode and profit strategy that are in line with the actual theme parks in China. The following article introduces this topic.
I. Scarce development
It is understood that Shanghai Disneyland has been in operation for nearly ten years from the application to the project approval, planning and construction, which shows that Disney has been cautious in the construction and selection of theme parks. It is through the strict control of quantity and careful selection of sites that the scarcity effect is successfully maintained, so that the global market is always in a state of "hungry" to Disneyland, and in turn keeps consumers ’desire for Disneyland consumption, and It's not like a Chinese-themed amusement park. Its professional spirit, development frequency and profit model are all worthy of our reference.
Second, the composite industry
The Disneyland Orlando headquarters in Florida has designed a shopping mall that integrates shopping, entertainment and dining, forming a huge tourism complex, which has greatly strengthened the appeal of Disney World as a tourist destination. In 2013, Disneyland worldwide received more than 100 million people a year, and its operating revenue was over 10 billion yuan. Of this, only 30% came from tickets, 30% came from shopping, and the remaining 40% came from other businesses. Therefore, many factors should be considered in the paradise planning of amusement equipment.
Third, brand marketing
It can be seen from the Disney profit model that although the theme park is a cultural and economic sector, with the diversification of culture, the modernization of technology, the diversification of entertainment, the personalization of the project, and the sceneization of the atmosphere, the industrial chain can provide real estate, retail Industry, financial and insurance industry, technical consulting industry, culture and arts and other marginal industries have extended to become independent tourism destinations, forming a development model with potential for expansion. For investors, in the operation of amusement equipment, it is also necessary to do a good branding strategy, so as to better maintain the loyalty of tourists.